MENA Esports Vision
Today, the interest of Millennials and Generation Z youth in smart phones, video games and the digital world, in general, far outweighs their interest in Cars. This shift is mostly evident in the worldwide growth of ride sharing and ride hailing business models vs. the traditional car ownership model.
Digital devices and services continue to get cheaper for consumers and in some cases are free. They are also extremely accessible as highspeed internet has become the standard in most communities around the world. This has created a consumer sentiment that expects the same from all industries.
Motorsport has long been viewed as an expensive and exclusive activity, only accessible to people with a high level of disposable income and communities with an available infrastructure for Motorsport (i.e. clubs, tracks, sponsors…etc.). In the MENA region this is more noticeable as these resources are only found in limited areas.
Motorsport organizers are now in need to take serious steps to regain the passion of youth and make Motorsport more accessible to enthusiasts and aspiring young drivers.
The MENA Esports Cup (‘The MENA Cup’) aims to do that by making Motorsport:
– Digitally Innovative – capturing the interest of youth by partnering with one of the most advanced online driving simulator games.
– Accessible – As this cup will require minimal resources from drivers, this will make it easy for youth to participate
– Inclusive – The first phase of this cup will allow drivers to participate from home and thus putting a focus on reaching the underrepresented demographics of the sport, which may have not had a chance to experience Motorsport before.